Cost-Effective Fashion for the Financially-Savvy Millennial

As a millennial woman, it's important to feel confident about what I wear while being mindful of my finances. The way I easily achieve this is by using a money tracking spreadsheet to calculate the cost per wear of each clothing item in my wardrobe and it’s so easy for you to do! Here's how it works:

  1. In a spreadsheet, input the item name and the cost of each clothing item you own. (Put your best guess at the price of older items and input the cost of new purchases moving forward)

  2. Every time you wear an item, add to the number of times you've worn it.

  3. See the cost per wear of each item. For instance, if you spent $100 on a dress and have worn it 10 times, the cost per wear is only $10.

This method can help you identify which items are worth investing in and which ones are not. It can also help you avoid impulse purchases and focus on buying pieces that you know you'll wear regularly. Plus, it helps you decide which items to declutter from your wardrobe.

Here is a collection of some of my favorite outfits whose cost per wear is below $80!

When it's time to pick out an outfit, use the spreadsheet to filter items by cost per wear. This eliminates the stress of deciding what to wear and ensures that you're making the most out of your wardrobe. Say goodbye to decision fatigue!

If you're interested in optimizing your wardrobe and tracking your cost per wear, I highly recommend using a money-tracking spreadsheet. You can even check out the one I use, available for sale on my website. It includes this feature and SO many more tools to help you with your finances.

With a little mindfulness about your spending and wardrobe, you can look and feel great without breaking the bank. Get a copy of the tracker below and if you’ve already bought it, use the download link to get this updated version with the additional Cost Per Wear feature.


Disclosure: Some links are affiliate links, meaning, at no additional cost to you, I may earn some compensation. All opinions are 100% my own! I truly appreciate you and your support. :)

7 Bougie on a Budget Gift Ideas

Disclosure: Some links on my site are affiliate links, meaning, at no additional cost to you, I may earn some compensation. All opinions are 100% my own! I truly appreciate you and your support. :)

It’s always good to have a handy store of ideas for last minute gifts. Inspired by my own wishlist and things I love to give to friends, here are 7 gifts that are perfect for your bestie (or yourself) that won’t break the bank.

1. Ice Roller

Get your girl a chic ice roller, that gives me Skinny Confidential ice roller vibes, but for a not Skinny Confidential price. I’m not sure I could ever justify a $70 ice roller —wild! This is the perfect way to feel de-puffed and luxurious in the morning!

Flawless Finish Ice Roller: $9.98 at time of publishing

2. Finance books

Financial wellness is super sexy! That’s why it makes the perfect gift whether they are just starting out their personal finance journey or if they’ve already got it down.

My girl Alyssa of Mixed Up Money is releasing her second book, Financial First Aid, for helping people become more confident with money.

And Nick Maggiulli from the blog Of Dollars & Data is releasing his first book, Just Keep Buying, to help people save and grow wealthy.

They’re both available for pre-order right now and I’m hoping Santa gets me these for Christmas!

Financial First Aid: $18 // Just Keep Buying: $19 at time of publishing

3. Dossier Perfume

Dossier perfume is perfect for your friend who loves trying new expensive fragrances, but you don’t have the budget to spend hundreds of dollars on designer perfumes. All of their perfumes are under $60!!

Dossier Perfumes: $29-$59 at time of publishing.

Dossier’s perfumes are inspired by designer scents—think Maison Francis Kurkdjian, Jo Malone, Chanel, Tom Ford.

My signature scent is Jo Malone’s Wood Sage & Sea Salt. I’m wearing Dossier’s Woody Sage scent and it smells exactly the same.

Dossier hooked up my fellow Money Honey’s with 10% off using the code: MMH10. (Not even sponsored, I just asked!)

4. Chic Sunglasses

We love a 90s glam look! These glasses make a great gift for your adventurous friend. Yacht Week Croatia? No worries if they lose it to the ocean! Plus I love accessories for really dressing up an outfit.

90s Sunglasses 2-Pack: $14 at time of publishing.

5. 10 Foot Charging Cord

IYKYK, 10 foot charging cords are absolutely life changing. It’s a gift I received one as a gift a few years ago and didn’t even realize how great they were until I started using them. Sure, your friend may have the standard 3 foot cable, but this is a real game changer.

Keep phones in reach and still charging at all times! Plus I love the 90 degree lightning cable because if you’re holding your phone on your stomach it doesn’t poke you…which goes to show how much I’m always on my phone lol.

This 3-pack is only $14 so you can gift two and keep one for yourself!

10 Foot 90 Degree Lighting Cable 3 Pack: $14 at time of publishing.

6. Baggu Bags

Sustainable AND chic? It’s a win/win. I love to keep these on hand to gift whether it’s a zodiac sign bag for my friend’s birthday or cute checked ones. These make the perfect gift that they can use all the time, whether running to the grocery store or shopping at the mall.

My favorite ones are the standard size Baggu bags. They hold SO much, plus the designs are always on point. I like to always have some on hand to gift in a pinch. And they make great white elephant gifts!

3-Pack: $36 // Single Bag: $12 at time of publishing.

7. Quince Silk Pillowcase

Your bestie might not splurge on this for themselves, but this is the ultimate luxurious gift that they would be so happy to receive. Gift it to your friend so they can wake up without bed head!

This Quince Silk Pillowcase is a dupe for the $90 Slip pillowcase. It’s the exact same quality for less than half the price.

Quince Silk Pillowcase: $40 at time of publishing

Hope you enjoyed my Bougie on a Budget Gift Guide! Let me know if you have any good gift ideas to add in the comments below.


Disclosure: Some links on my site are affiliate links, meaning, at no additional cost to you, I may earn some compensation. All opinions are 100% my own! I truly appreciate you and your support. :)

What I Spend in A Week in LA as a Girl on FI/RE

Today I am sharing my money diary—what I spent a week as a visual designer pursuing early retirement and living in Los Angeles, California!

As a reminder, I'm a 29 year old currently living at home with my parents. I chose to move home to save money to work my way towards financial independence even faster.

But this week I’m back in LA crashing at a friend’s house. Since I lived in Los Angeles for 10 years prior to moving home last year, I don’t really think of LA as a vacation. It’s my home away from home. 

My spending is going to be pretty normal, since my friends here don’t play tourist or entertain me. That means buying my own groceries and doing my own thing. It's the perfect situation to share with you as a person striving for FI/RE (Financial Independence/Retire Early) how I think about spending money.

I am collaborating with a couple of my other Youtube personal finance and FIRE friends. Here’s the link to their money diaries so you can binge watch all of our money diaries and see what we spent in a week.

Day 1

To start off the week I'm meeting up with my sisters to go plant shopping. I don’t think I’m going to get anything, because I don’t live here and don’t need anything.

Okay who am I kidding, I love a good plant, so I end up getting one BUT it's not for me. This plant is called a ZZ plant and I got it as a gift for my friend for letting me stay at their place! I am not stingy when it comes to presents for others. Plus I just loved how it looks!

It kind of looks like The Sill but without The Sill prices. You pay so much for the brand markup! 

Screen Shot 2021-02-19 at 4.33.35 PM.png

It is kind of annoying because each part was separate—the coaster ($2), the pot ($8), and the plant ($12). Of course I'm gonna get the coaster because I don't want the water to come out of the drainage hole and go everywhere. 

The total should’ve been about $24.70, but when the Venmo settled, I somehow ended up paying for a portion of my sister’s plants too. No, I’m not so stingy as to charge my littlest sister a few bucks! However this is a spending diary so I feel like I need to clarify the prices for each thing I bought.

Plant: $27

I go to Trader Joe's and try to be not too awkward about vlogging. I’m getting groceries for the week and trying to stick to Mexican style dishes. But I spot a few new things I want to try like the Everything But the Bagel chips and toss those into the cart too. It’s been so long since I’ve been grocery shopping on my own! 

Even when I lived on my own I really was terrible at guessing how much food I needed for a week and never planned my grocery list. I usually stick with a theme. This week's theme was Mexican-inspired food—taco bowls, taco salad, salmon tacos, etc. All of the ingredients can work in any of the dishes, so I minimize food waste.

I don't really budget either. (I have a whole video on that.) But if I look at my previous grocery spending from years past, I only usually spend like $60/month on groceries. It's been a while since I've grocery shopped on my own and my bill shows it.

Trader Joe’s: $106. 39 

Day 2

I realized I forgot some of my makeup at home. Since I’m filming my Youtube videos down here, I ordered a few things on Amazon. I got a contour palette and two little eyeshadow palettes ($3 each). I wanted something cheap that does the job because I have stuff at home.

Screen Shot 2021-02-23 at 7.37.43 PM.png

I also forgot a notebook so I got a two pack of dotted, leather-bound notebooks for $15. I got all this stuff on Amazon and spent a little money on that!

Notebooks & makeup: $34.04

I’m making a salad for lunch because I have dinner plans, plus I bought all those groceries. I made a salmon taco salad with Green Goddess dressing—nice and refreshing!

My friend, Rae, suggested Roberta’s in Culver City for dinner. She’s been raving about the bread and I really wanted to try it. The meal was literally SO good! We got a pizza, a salad, and the most scrumptious fresh bread with cheese. I also got a refreshing hibiscus cocktail.

Dinner: $59.65

Afterwards, we walked over to Van Leeuwen’s ice cream. I got the brown sugar ice cream with cookie dough and brownie bits. DECADENT!

Ice cream: $6.75

I love spending time with my friends. These are the experiences that I really find value in spending on, even if it means paying for parking in LA.

Parking: $3.00

Day 3

I thought I wasn't going to spend any money today, but I did. I bought TubeBuddy.

I've watched so many YouTube videos on the importance of improving your SEO. It helps you figure out what is popularly searched and how to grow your YouTube channel. All these major YouTubers use it! 

Since I’m at 700 subscribers (at time of filming) and am growing pretty quickly, I wanted to take advantage of it being 50% off before you hit 1,000 subscribers, otherwise you have to pay the full price. This is how they get you!

Screen Shot 2021-02-23 at 1.51.56 AM.png

I know this business in and of itself will pay for that. I already have $70 dollars in Google Adsense revenue from my blog. Although you don't get paid out until you accrue $100, I know I’ll make the money I spend on TubeBuddy back and then some.

Plus by increasing my YouTube SEO, hopefully it improves my blog SEO too. I can write better titles and use them across all my content platforms. I have a whole article on how I’m making money from my YouTube videos, which if you’re a small Youtuber you should definitely check that out. But that's how I validated that purchase.

TubeBuddy annual subscription: $43.20

For dinner I made a poor man's pizza. I used leftover flour tortillas and Trader Joe's marinara sauce, which is basically the same as pizza sauce (right?). My friend let me take all the cheese leftovers, so I made a pizza out of it! Can’t let leftovers go to waste!

Day 4

I just finished work and was so busy I didn't have time to spend any money even if I wanted to. The sheer amount of hours I spent in meetings today made me realize (just kidding, didn’t make me realize) reminded me why I want to achieve financial independence ASAP. So yeah, I didn't spend any money today, good and bad, for better or worse, richer or poorer, yadda yadda. 

Now, I'm gonna go eat a snack from my Trader Joe's haul. I definitely bought too much stuff for one week. I think it’s enough food to last closer to 2 weeks. I've eaten less than half and it's been half a week. I guess I gotta stay another week in LA to eat all my food! After that I’m going to meditate and do yoga. My first no spend day!

It's my quarterly goal to do yoga every single day even if it's only for 10 minutes. Being consistent with these daily micro habits is better than not moving my body at all, which is what I normally would do. I use the Down Dog Yoga app, which is free, changes the routine up every time, and has some good yoga jams.

Yoga: $0

Day 5

I’m about to head out to go to Starbucks since I have a gift card. Since it’s a gift card, I'm not gonna count that towards my spending. There's a nearby park and I'm going to meditate, enjoy my coffee, and journal there. I've always wanted to do this because I'm not a very introspective person...probably because I'm always connected to technology and don't really have time to think. I thought today's a good day for that! 

WARNING: Sexual harassment incident described below. I documented my thoughts immediately after attempting to process what happened.

Screen+Shot+2021-02-23+at+7.43.15+PM.jpg

Oh my god. I was walking to get my coffee and a guy rode by on his electric scooter on the sidewalk and literally slapped my ass. I've never been sexually harassed but I'm really scared now. I wish I'd gotten a video, but I was so shocked. 

I was like, what the F!$k, dude?!? You can’t just do that! And he was like, oh, I'm sorry.

NO, YOU’RE NOT!

That guy sucks. I don't know if I should go home or keep trying to walk. I'm feeling very confused and angry and upset...

I decided to continue to get Starbucks because I'm not gonna let this dude ruin my day. 

Starbucks: $0 (gift card)

After that I headed to the park to journal and meditate. I was literally about to do a dissipate anger meditation and then *BOOM* a baseball hits me square in the chest.

Have you ever been hit with a baseball before? Well let me tell you, it hurts 🤬!

At that point I lost it. I started sobbing uncontrollably.

I look up and see a little boy staring at me. The dad, who was playing catch and had missed his son and hit me, runs up to grab the ball apologizing profusely.

Through my tears, I was like, no it's not you, I'm having a really rough day.

I posted about the incident on my IG story and everybody was so nice. Many told me it’s okay to cry and heartbreakingly shared similar experiences.

I didn't want to cry, but after the ball hit me I was SO overwhelmed with feelings. Hitting random women is never okay!

Clearly the universe is conspiring against me, so I packed up and called my sisters crying. One of them works really close by so she's like oh, I'm coming. I'm six minutes away, we're gonna get you Mcdonald's. I love my family.

Day 6

It’s going to be a good day. That is my mantra today. I'm meeting my friend for coffee. I needed a little pick-me-up to get the day going before work after yesterday.

I honestly forgot how bad LA parking is. The worst!

Parking: $2

I meet Laura at Good People coffee and order an an ube latte. Whenever I buy coffee I try to get things I can't make at home. I also only really get nice coffee if I’m meeting up with a friend or as an experience like I tried to have yesterday.

Coffee: $8.51

Day 7

I'm actually half Chinese and half Japanese American. My friend from Shanghai hosted a Chinese New Year meal of dim sum in the backyard of my old spot in LA. Everything was so delicious.

I wanted some coffee so I could go home and edit YouTube afterwards, so we walked to go get some. To be honest, the Horchata latte I got from Mañana Coffee was way too sweet, but the journey was still worth it.

Total & reflections

Thanks for spending a week with me in Los Angeles. I hope you enjoyed all the highs and lows, certainly some lows, but lots of highs. I loved documenting this process, it was so fun! For my grand total I spent...

TOTAL: $296.39

That isn't too bad and if I multiply that by four, it's about $1185, which isn't horrible for a month.

For context, I’m living at home I'm not paying any rent or utilities, so no expenses like that. I get a paycheck weekly and after taxes it’s usually around $1,200. But at the moment I am front loading my 401k, so my paycheck is $0. I prefer to front load instead of dollar cost averaging because I like to spend more time in the market. 

Between taxes and putting 75% of my paycheck into my 401k, I basically get nothing. I’m doing that this year since I’m taking advantage of living at home. 

Right now I am living off of $3,000 checking account and then I have my emergency fund with 6 months expenses that should cover anything, since I'm not getting paid for the next several weeks. That is my current paycheck situation, it should return to normal at the end of March.

Again, I'm a visual designer working in tech. I make six figures a year and you can check out my wealth journey to get a full picture of my salary timeline. I used to make $22,000 starting out and have slowly over the course of eight years worked my way up to my current salary.

This was so much fun to take you behind the scenes and show you how I spend my money as a girl on FI/RE. I hope you found it insightful and if you did be sure to subscribe to my channel below so we can spread the FI/RE.

I want us all to get rich and retire early together! xo


Disclosure: Some links are affiliate links, meaning, at no additional cost to you, I may earn some compensation. All opinions are 100% my own! I truly appreciate you and your support. :)

How to Spend Mindfully and Discover Your Values

I used to spend thousands of dollars on my hair, now I get my hair cut for free. My hair, keeping it blonde and keeping up with appearances like that, do not align with my core values. I'm here today to talk to you all about how to figure out what your core values are and start spending your money in a way that aligns with your values.

If you don't already follow me on Instagram, go follow me on Instagram, but I went on a rant about people who judge people on FIRE others and think, wow they are cheap or frugal. In reality, people who find FIRE are just good at knowing what they find value in and what they are excited to spend money on. Instead of spending mindlessly, we're here today to not shame anybody on spending their hard earned money, as long as it aligns with their core values. 

This exercise will really help you figure out why you are trying to reach financial independence. It will align all of your values and everything really you do in life towards those things you want to achieve. Let’s talk money, honey!

FIRE gets a pretty bad rap for it’s followers being too frugal, being extreme, living like Scrooge McDuck and counting all their pennies. When you hear about people’s FIRE stories many hear how they live and think they are not really enjoying life. I am here to dispel that notion.

There is a modern day FIRE movement with normal human beings like you and me who are pursuing FIRE. We do not skimp out on eating omakase or grabbing brunch with their friends and still working on becoming financially independent, possibly retiring early.

Whether you are planning on retiring early or just starting your journey into personal finance, before you even begin any of that, you need to align on your values. What do I mean by that? I mean what are the things that drive you as a human?

For example, my five core values are: creativity, community, happiness, safety, and contentment. Those are my five core values. Everything I do and everything I spend on are all about those principles. I wanted to walk you through exactly how I go about determining what are the values behind my spending.

Since I was on this rant on my Instagram, I decided to go ahead and redo this exercise on my core values. They remain pretty much similar to what they were when I was first finding financial independence and the FIRE movement. Unfortunately, it was on a scrap of paper and it was cast aside. So yes, I decided to do it again and make it official.

1. Write down values that resonate with you

Google a list of values to jump start your brainstorm. Here’s one that I used, but any website is good. Any word that jumped out at me, I wrote down. Writing down words that resonate with you right away and speak to your soul is a good starting point. I initially tended to gravitate towards words that are more scholarly and dismiss cheesy things like “love.”

2. Think of memorable moments in your life

Write down all of the experiences that stood out in your mind over the course of your life—good and bad. I wrote down blurbs about moments that shaped me. Then, I would go in and underline all of the value-based words in that experience.

For example, I wrote: 

Being in love completely trusting my last partner

Love got underlined (even though I initially dismissed it). Trust got underlined. Another example:

Feeling safe being with Mom and Dad, comfort knowing all of my needs will be met

Safe was underlined. And then I thought of times where I was really, really mad: 

My friend was disloyal and betrayed my trust when she started dating a guy she knew I liked

I underlined disloyal and trust. (I added the word loyalty to my list.) Hopefully these examples give you an idea about experiences that can be formative to you and stand out in your life. What are your experiences?

3. Write down things that fuel you

Moving beyond experiences, what are the things that you find fulfillment in? For me, I wrote:

Being creative through self-expression, finding a sense of wonder in the beauty of the world and my surroundings, and inspiring and connecting with other people

Those are 3 things that fuel me on my daily basis that maybe didn't relate to any of my experiences or the words that I had highlighted in the initial word dump.

4. Group similar words into themes

Now that you've done all of that, you'll have a bunch of words and values. For me, it came out to ~25 words, some of them being very closely related, almost interchangeable with slightly nuanced differences. I organized my approximately 25 words into little bubbles. Here are two examples:

Community, family, friendship, intimacy, service, connection, love

Creativity, aesthetics, beauty, self-expression

Some of the words are very similar and grouping them together really helps you define which core values are speaking to you. 

5. Form value statements

From there you can write a value statement. For my community bubble I put: 

Community being of service and building intimate connections with friends, family, and those I love.

That encompasses all of the words that I had written down. It's more of a value statement. All of these values encompass what I'm doing with my life and the things that bring me joy and give me purpose. It is WHY I am building a FIRE community of like-minded young millennials working to become financially independent. 

Recognizing that this is a value, helps me understand it is a priority for me to spend money on building community. I'm willing to spend money for my website and things like that to grow and foster these relationships in my life. 

Once you organize your bubbles you will create value statements. Value statements give a bigger, more whole picture to your singular words. One word is a word and there's much more depth to them that can't be captured in a singular word. These statements help establish your intentions and align all of your values.

Focus on your Focus

This is a really valuable exercise before you even begin your financial independence journey. If you're in debt, if you have a problem with spending, aligning your values and understanding why you're spending on what you’re spending on helps you recognize when you are spending mindlessly. If your spending doesn't align with your values, then you can cut it out because it clearly is not a priority in your life. 

That is where many people have take issue with the FIRE movement. People look at another person's spending habits and are like they are way too stingy!  I think it’s important to focus on yourself. I don’t mean to say be selfish, but you can only focus on changing what you do and what you spend on.

It's unimportant to you how other people spend. If others want to keep up with the Joneses, buy nice cars, live above their means, that's their prerogative. At the end of the day you can't change them, nor should you. Focus on yourself and change what you do. You can only impact your life because you have control over that.

How my Spending Has CHanged

Let's take a look back at my mindless spending and how that's how that's changed now that I've aligned all of my values. One of my values is creativity. For me creativity is self-expression, finding beauty, and surrounding myself with beautiful things. That's not a bad thing at all, but another one of my values is contentment and being okay with enough. I try to seek out and know when I am satisfied. I'm definitely a satisfier, not a maximizer. That's my nature—being efficient and knowing when enough is enough. 

I was spending thousands of dollars on my appearances from my hair to my nails to the clothes that I was wearing. I would spend a ton of money. Looking at my values, I was able to see it wasn't an efficient use of my money and not making me feel exorbitantly more beautiful.

Now when I shop, I rarely pay full price for clothes. I try to look at things that are secondhand. They deliver on the most efficient value and leave me with a sense of satisfaction knowing that I look and feel fashionable. And yes, I also still wear makeup. It gives me confidence and makes me feel pretty. However, the $3 eyeshadow that I'm currently wearing looks great (at least I think so personally, whatever if you think differently). I used to spend like $80 on an eyeshadow palette easily. Did that make me insanely more beautiful or feel more confident? No. My values of being efficient and finding satisfaction in life and my creativity and self-expression are now in alignment. 

As another example, I'm a basic girl. I like drinking Alfred's Coffee and Cha Cha Matcha and spending money on bougie foods. Do I do it every day? No. If my friend wants to meet up, of course! I value community. I value friendship. I value sharing an experience with them. I don’t even blink when it comes to spending money on those experiences. Catching up with my friends over cocktails is really expensive but I love a yummy craft cocktail and I love my friends all of those align to bring me a sense of value and happiness. 

Find your core values!

That is how I think about spending money. If you are on your own journey to financial independence and want to retire early or at least bare minimum, be financially independent, I really encourage you to do this exercise. Think about value-based spending. What values align with your life and then spend as much as you want on things that align with those values. If it doesn't, really be mindful and think hard about why you are spending what you are spending. 

Being more intentional with spending will really truly set you up for success. At the end of the day, you will look at your FIRE journey and know that you are working on building a life that encompasses all of your values. This really allows me to live a very purpose-driven life. Be intentional and align your values with your spending.

If you like this video and found value out of value-spending, be sure to click the button below and subscribe to my Youtube channel. That way more people have the opportunity to watch the video and really think about what they're spending money on. This is truly the first step to getting better with money! 

Let's retire early together!


Disclosure: Some links are affiliate links, meaning, at no additional cost to you, I may earn some compensation. All opinions are 100% my own! I truly appreciate you and your support. :)

Avoid Burnout On Your Side Hustle

Has your hobby started feeling more like a job and less like the fun hobby you anticipated? We are here to talk about that today—how to find a hobby and not experience total burnout. Hobbies should be fun! This is my hobby. I want you to find a hobby that you too will love and want to wake up every day doing it and potentially can make money from. I believe any hobby can be turned into a profitable endeavor! 

My journey to finding a hobby I didn’t burnout on.

I've had a lot of wanna be businesses starting from when I was in college. A girlfriend and I started a shop called Bows & Whistles because back in the day when I was in college, hair bows were all the rage in SoCal. We would make and sell these on Etsy. We would get orders all across the country and it was really cool. We made a couple thousand dollars making hair bows.

Bows and Whistles 1

But at the end of the day, once we graduated college, the business crumbled because who's passionate about hair bows? Not me. Maybe if I were Jojo Siwa. Bows are her passion and it works. But hand making thousands hundreds of thousands of bows was not very fun and it wasn't sustainable. So that fizzled out.

My next business was called Fieldnotes from Catie and that was my lifestyle blog. I was super into following Cup of Jo, a mommy blogger. She's amazing I love following her life and her story and that is something I wanted to emulate, but more of my life. Obviously I'm not married, I don't have cute kids, but I thought okay, lifestyle. I liked crafting so I would make little crafty things and write DIY posts and put them on my blog. 

fieldnotes from catie

As a side business of that I also started Fieldnotes from Catie Etsy shop. I would sell jewelry branch tree holders, which were super cute, whale pillows, and cloud pillows. I also really liked vlogging at the time and I would make little vlogs about day in the life or a little fieldtrips around LA. Fieldnotes, fieldtrip—it was this whole little vibe/aesthetic. I’d write my random musings.

That was really fun, but also I wasn't extremely extremely passionate about it I would say. I didn't feel I had enough going on in my life. It was always a constant game of what I do, what do I do, what do I do? Where can we go? Where can I get content? I look back on those memories and at that blog fondly, but again I wasn't super stoked on it. 

I was doing it because I liked what Cup of Jo did, so I would copy it. And copying somebody is great for inspiration, but it's not sustainable if you're not coming up with your own unique content and own ideas. So again, that fizzled out.

Finally my last “business” was a podcast called Swipe Right, that I started with a couple of girlfriends in LA. We were all single at the time and it was the boom (I mean it's still booming), but at the dawn of modern dating. Aziz Ansari's book, Modern Romance, had come out. We read it as a book club together and then it inspired me to start a podcast. I got all my girlfriends, there were 4 of us, who were single to start a podcast. 

Swipe Right Podcast

It was fun to talk about dating in LA as young millennial women. We ended up having a pretty solid listenership—a couple hundred. That isn't crazy, but it was a pretty consistent following after a while. We would talk about catfishing and hatfishing, when bald guys hide their baldness with hats, and all these trendy dating terms of the time, ghosting, etc. 

As people moved away and got boyfriends, things fizzled out until there was nothing. I'm still really passionate about talking about dating and love and being really open about that, but it wasn't really sustainable. In the end it was me and I didn't want to keep having to do it on my own. 

Then finally in 2019, I started trying to be more sustainable. That is how I fell into personal finance and this is what has stuck. To this day, I am still talking about money. I'm still obsessed with getting people to talk openly and be more comfortable talking about money and turning people onto the idea of financial independence and retiring early. 

This is truly what has stuck. I look back and I've been doing this for almost two years now. I've never ever, ever been so consistent with anything. So here are some of the key things that have led to me being able to be so consistent and find success making money in this hobby which I love.

1. Treat it like a hobby you wouldn’t make money from

I truly treat this as a hobby. I never had any intention of making any money from this at all. It wasn't like when I started my Etsy shop with the intention of making a couple thousand selling hair bows or hundreds selling jewelry holders. No. This has always been a hobby to share my own journey, my learnings, and talk about money with other people who like talking about money too. 

I make a small amount of money from Millennial Money Honey now, but it was never my goal. I think it’s important to go in with that approach. What do you like to talk about? What do you find yourself bringing up in conversations with your friends naturally, whether it’s your love life, talking about turtles, fish, anything! If nobody paid you to do it, what would you do or what would you talk about? It's okay to draw inspiration from other people, but at the end of the day you have to think this is what I enjoy doing and nobody's paying me to do it. That's where you need to start!

2. Don’t spend (a lot of) money until you know you’ll stick with it

I tried out a lot of things and a lot of things that didn't stick, not until Millennial Money Honey. However, I didn't spend that much money to test them out. Starting a podcast cost me nothing. We used our iPhone to record voice memos, I would edit it in Garageband, and then I would host it on Spotify. Spotify was free until we did it consistently enough, then we paid for Spotify Premium. It wasn't until we after we had pushed it out consistently, then it was worth our money to invest some money it. That bill was split across four people, so still relatively low. 

For my bow shop, bow material is really cheap. Ribbon and clips are inexpensive and then listing fees on Etsy were a couple cents. (Get 40 Etsy listings free if you want to start your own shop!) Then my lifestyle blog I hosted on Blogspot, which is free. It wasn't any skin off my back to try these out!

Now that I found Millennial Money Honey, I've been really consistent so I've invested $200 dollars into my Squarespace site. It’s still a relatively low investment. I didn’t have a blog for the longest time because I was scared I wouldn’t keep this up. Now that I have been consistent, I'm willing to spend more money now.

3. Start small (like micro!!!) and Don’t Over commit

The platform I started on was Instagram because that was what was popular at the time. It's really quick, although maybe Twitter is even quicker since it’s text only, but I'm such a visual person.

I started talking about money with my 900 friends who followed me at the time. I didn’t go in with the intention of I'm going to be a creator. It was extremely organic for me and that has been the staple of my growth. I've never done any paid ads, although maybe it would help and maybe I could be getting more followers if I paid. To me, those are vanity metrics and not necessarily something that you should find validation from. 

Instagram is where I started and what's nice about Instagram is it's a micro blog. I didn't have a blog for the longest time in tandem with my Instagram. I only had my Instagram where I was talking about 401ks one little post at a time. I told myself to do 3 posts a week, but don't overthink it. Full send! I would take a picture, type the caption, and send it. I try not to plan things out too far in advance because otherwise it feels like work. The key to finding a hobby that you stick with is not thinking you have to do it, instead find something where you have the mentality of being inspired to share. It shouldn’t be too, too time consuming. 

So I started with Instagram, but I think TikTok is another really cool platform. I’d consider starting there these days if you like the creativity of Instagram. It allows a lot of creativity, is micro content (<60 seconds), but more video focused. I started one recently, but I don't spend too much time on it. Things that happen to be on my mind that day or YouTube videos I’m launching will inspire the micro-content of TikTok. I think that's really key—not stretching yourself to do big things or having grandiose ideas that you aren't able to accomplish. It's about staying itty bitty. It should be an enjoyable moment of your day! 

I think the key is not long form blogging; it’s about micro-blogging. I've moved into YouTube now because I know I love creating content and putting together videos. I think there is an element that's missing from the YouTube space of personal finance and lifestyle. I'm still trying to figure out my voice and style without it being too overwhelming. I set myself up with a high goal of putting out a YouTube video a week. Sometimes I think, I don't know if I should do YT because I get more stressed. When things stress me out, I'm very protective of myself and my time. I don't want to ever have to look at this it's a job and I have to do it. There will be moments when I think, would I really rather be doing this? If I stop enjoying it I cut that out.

4. Find a community to engage with and support you

Something that was key for me starting Instagram, is the naturally built-in community. If you're starting a blog or a podcast, I think it's a bit harder to network naturally. It's hard for your blog to be suddenly discoverable even if you're promoting pins on Pinterest and have good SEO. It's missing a social component in the way that TikTok, Twitter, Instagram have built in.

It's a lot easier to connect with people through those platforms. If you’re a jewelry maker, you can connect with other cool jewelry designers and you already have that built-in network, or at least an easily findable network. If you start only a blog, you have to drive traffic to it somehow. Focusing on the social media part was really key for me to being successful. 

It’s not even about the likes and followers, but the people you talk to regularly who you end up becoming Instagram friends with. Those are the people that really keep you going when you're feeling low. They’ll check in on you like, “Oh I saw you did X, Y, Z! That's so cool, I love that piece of information that you shared.”  Building in a social network truly keeps you going.

Podcasts are also hard to network unless you're self-promoting through other social media platforms or inviting guests on your blog who in turn are promoting you. It all goes back to social networking. It’s so key to find a community that enjoys and supports you and really keeps you going on your journey.

5. Be EXTREMELY efficient with your time and content

I take pride in my laziness/efficiency. If you didn't check out my post from last week about my passive-ish income streams, go check it out. Something that I do with my content, which is really key, is reusing the same stuff across multiple platforms.

For example I take my YouTube video, I film it and this is what you watch. Then once it’s uploaded to YouTube I take a transcript of the video and create a blog post using the exact words that I'm speaking in the video. My YouTube video created this blog post you’re reading! The thumbnail that I use for my YouTube video I add to the bottom of this blog post and pin it to Pinterest. 

Since I'm already talking about the subject, which today it’s how to not burn out on your hobby and find one you're passionate about and can stick with, I have the content to make a short form piece or maybe even a few. I'll probably go film a TikTok/Reel after this and distill it down to the highlights. I'm able to use the same content and cross-promote on both platforms. The Reel can then be shared to my Instagram Stories. Finally, I will create an in-feed Instagram post that goes along with this and summarizes the video with an image and caption.

I' hit people with the same messaging over and over and over again. Even though it may be excessive to post that much on one topic, I’m doing it in a way that's visually different for each post. I'm able to reach people however they prefer to consume content. I'm also really hitting home the message. I think you can listen to something once, but it's not until you absorb the message over and over again that you’re actually hearing what I have to say.

Being smarter about working is how I am able to not burn out. If I spent 20 hours on each new piece and wasn't utilizing the content across everything then I’d burn out. I try to maximize all of my time and effort and that is really key. 

In conclusion

  • Test things out, try it. You never know what you're going to like.

  • Be sure it's a low-cost investment at first until you’re positive you're going to be consistent with it.

  • Utilize all of your content across every platform. Be super duper efficient otherwise you will burn out if it takes too much time.

  • Building a community is a huge priority and something you should really focus on—finding cool people who inspire you and motivate you to do better and show up. Eventually you'll want to hang out with these people IRL.

  • Start really small and then scale, scale, scale. I don't think I would have been able to keep up with a YouTube channel if I started this first. It's a lot more work, but I love it and so here I am!

  • Don’t do it for the money. Money is a side effect of doing what you love.

If you have any tips for not burning out and finding a passion in your hobby, be sure to leave a comment below! If you want to get more videos/podcasts like this, be sure to like the video up top and subscribe to my channel using the button below. Hit the notification bell so you get notified when the next video drops. Let's retire early together!


Disclosure: Some links are affiliate links, meaning, at no additional cost to you, I may earn some compensation. All opinions are 100% my own! I truly appreciate you and your support. :)

Burnout (1).jpg